... ''' In Australia, News Corp is leading the pack with speculation that heir-apparent Lachlan Murdoch is eager to follow fellow billionaire’s-son James Packer (and former US president Donald Trump) into gambling through an ownership and licensing stake in the $2 billion revenues of Tabcorp’s sports betting arm.
Add ownership to the ad dollars the betting industry already provides, mix in the traditional media reluctance to bite the hand that feeds it, and its odds-on that sports reporting will increasingly follow the (gambling) money. Odds-on, too, that old media will lend its lobbying clout to push for deregulation and tax cuts for the industry.
Let’s be honest: media have never been shy of scooping the froth of sin-generated cash flows, whether they’re the tabloid-mediated soft porn of page three girls and discreetly positioned “adult” ads in the classifieds or the broadcast blaring of the cigarette naming rights sponsorships that once branded the country’s football and cricket. ''' ....
https://www.crikey.com.au/2021/06/15/sports-betting-changing-media-business-model/
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